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Marketing Decisions

Campaign to attract student registrations for the I Living Labs

  • Let known about I Living Labs

  • Attract more and new registrations.

Marketing goals

  • Students who enjoy teamwork, a good challenge, and are keen

  • Students who are interested in getting to know new cultures.

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Target description

  • Encourage students in the enrollment of I Living Lab

Advertising Goals

General guidelines for the campaign

Site developed for the discipline "Advertising Creativity" of the 2nd year of the degree in marketing at the Escola Superior de Ciências Empresariais of the Polytechnic Institute of Setúbal - Not an official EUDRES website

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