Orientations
This page presents the strategic guidelines that guide the development of the advertising campaign.
The affective strategy is an advertising campaign that aims to establish an emotional connection with the target audience, trying to find a more personal and deep relationship with the brand. There are several reasons why this strategy can be an effective choice
Strategic Guidelines
Support or Proof
The team spirit is essential for the credibility of the open innovation promise, as it allows EUDRES to work more collaboratively and effectively, both internally and externally, to develop innovative solutions and achieve its business objectives.
Promise
Open innovation: The promise that Living Labs promotes open innovation, allowing companies and other organizations to collaborate to create innovative solutions.
The most appropriate type to classify open innovation would be an attribute, since open innovation is a characteristic or attribute that can be granted to companies that adopt this approach.
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Emotional attachment
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Long-lasting memory
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Differentiation
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Brand Identity Creation
Campaign Tone
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Positive
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Relaxed
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Encouraging
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Motivational
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Inspiring
The attribute of open innovation highlights the company's ability to collaborate with external partners to innovate and develop creative solutions for business challenges. It is important to note that open innovation can also generate benefits and valuations, but its main aspect is to be a characteristic or attribute of the company.