Contextualization
This page presents the aspects that guide the development of the advertising campaign.
Problem
Low adherence of people to Living Labs
EUDRES Values
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Cooperation
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Sustainability
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Innovation
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​Diversity
Positioning
The positioning of E³UDRES² aims to strengthen cooperation among its member institutions, promote the mobility of students, researchers, and professors, and foster excellence in education, research, and innovation throughout Europe.
Brand Personality
E³UDRES² is described as a highly collaborative and innovative entity that values diversity and academic excellence in all its activities.
Like a person, the E³UDRES² brand is seen as a reliable and dynamic partner that works together with other institutions to achieve common goals.
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The positioning strategy used by E³UDRES² can be considered a specific attribute positioning strategy, in which the brand seeks to establish strategic partnerships among member institutions, with the aim of achieving common goals and increasing the effectiveness and efficiency of teaching, research, and innovation activities.
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The brand's personality is strong, positive, and inspiring, reflecting its fundamental values of cooperation, diversity, academic excellence, innovation, and sustainability, as well as its openness to new ideas and knowledge.
Target
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Students who enjoy teamwork, a good challenge, and are keen
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Students who are interested in getting to know new cultures
Advertising Goals
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Encourage students in the enrollment of I Living Lab
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Introducing the I Living Labs project
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