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EUDRES awareness campaign to attract student registrations for the I Living Labs

The advertisements included in this portfolio are part of an advertising campaign carried out in the Advertising Creativity discipline of the Marketing degree

Analysis of the adequacy of the campaign to the identified challenge/problem

Creative concept

Explanation of coherence and complementarity between all campaign pieces

Site developed for the discipline "Advertising Creativity" of the 2nd year of the degree in marketing at the Escola Superior de Ciências Empresariais of the Polytechnic Institute of Setúbal - Not an official EUDRES website

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